Most dealers' entire ad budget goes into portal listing fees, bidding against every other dealer on price. Paid ads you control put your cars in front of ready buyers and build a channel the portal can't rent back to you.
Car Dealership Google & Meta Ads
Google & Meta Ads for Car Dealerships in Singapore
When a buyer searches 'used BMW Singapore' or scrolls Instagram, paid ads put your cars and your dealership in front of them — with tracking from the click to the booked test drive, so you know exactly what each enquiry costs.
The Challenge
Spending on the Portals, Competing on Price Alone?
All Spend Goes to the Portal
Your budget is portal listing fees, bidding against every other dealer on price. You never build a direct channel you own — just a bigger bill next month.
The High-Intent Search You're Missing
"Used BMW Singapore", "cheapest COE car", "[model] for sale" — buyers ready to enquire now. Without search ads, a competitor takes that click and the test drive.
No Tracking, No Truth
Boosting a car post or running ads without conversion tracking means you can't tell a real enquiry from a wasted click — so you can't scale what works.
What We Deliver
Ads Built to Fill Your Showroom
Search captures the buyers already hunting for a model; social puts your inventory in front of in-market buyers. We run both, wired to a page and enquiry system built to convert.
Google Search Ads
Capture high-intent searches like "used Mercedes Singapore" and "parallel importer [model]" with campaigns that send ready buyers to your inventory, not the portal.
Meta & Inventory Ads
Your cars and offers shown to in-market buyers by location, budget, and interest — new arrivals, price drops, and financing offers that drive enquiries on Instagram and Facebook.
Retargeting
The buyer who viewed a listing but didn't enquire gets that car back in front of them across Instagram and Google — recovering leads that would otherwise cool off.
Tracking & Reporting
Pixel, conversion events, and GCLID wired and tested before spend — so every enquiry ties to the campaign and car that won it. Reporting on cost per lead, not clicks.
Why Jraft Creative
Campaigns Built to Prove Cost Per Enquiry
We run paid media the way it should be run for a high-ticket, trust-driven business — tracking first, tuned to enquiries, and reported in the numbers that decide whether you grow.
Tracking Before Spend
We wire and test conversion tracking before launch. A silent tracking failure looks exactly like "no demand" — we never let your ad spend fly blind.
Built for Car Enquiries
Campaigns tuned to test-drive enquiries, trade-ins, and finance leads — the actions that sell cars — not vanity reach and impressions.
No Lock-In, Real Numbers
Month-to-month, with reporting on cost per enquiry and per sale — the numbers that matter, not clicks and reach.
How It Works
From Portal Fees to Booked Enquiries
Four steps, run in order, so no dollar goes out before we can measure what it brings back.
Strategy
Goals, budget, and channel mix set
Track
Pixel and conversions wired and tested
Launch
Search and inventory campaigns go live
Optimise
Scale what books enquiries, cut the rest
FAQ
Car Dealership Ads — Questions Answered
How much should my car dealership spend on ads?
It depends on your goals, your inventory, and your margins — there's no one-size number. We size the budget to the enquiries you can actually handle, then scale as the numbers prove out. Book a consultation and we'll recommend a figure.
Google Ads or Meta Ads — which is better for a car dealership?
Usually both, for different jobs. Google captures buyers already searching for a specific model; Meta puts your inventory and offers in front of in-market buyers before they search. We recommend the exact mix in your strategy session.
How quickly will I see enquiries from ads?
Paid ads can drive test-drive enquiries within the first week, unlike SEO. Campaigns usually need 2 to 4 weeks of data to reach peak performance as we optimise toward the lowest cost per enquiry.
Can you advertise specific cars or offers?
Yes. We run inventory-led and offer-led campaigns for specific models, price drops, new arrivals, and finance promotions — so your ads move real stock, not just build awareness.
Does the management fee include ad spend?
No. The fee covers strategy, setup, creative, optimisation, and reporting. Ad spend is paid directly to Google and Meta and is a separate budget that you control.
Ready to Fill Your Enquiries?
Get a Free Dealership Ad Strategy
Book a free consultation and we'll map the channels, budget, and tracking that will fill your test-drive enquiries — and show you what a booked enquiry should cost. No obligations.