Many businesses in Singapore waste thousands on paid ads with no clear strategy, poor targeting, and no way to measure what is actually working. Boosting posts or running Google Ads without proper conversion tracking burns budget without delivering real leads. Most of the waste comes down to three fixable gaps.
Paid Ads Agency Singapore
Paid Performance Marketing & Ads Management in Singapore
Jraft Creative is a Singapore paid ads and performance marketing agency — Google Ads, Meta Ads, and data-driven campaigns that deliver measurable ROI, qualified leads, and real business growth. We got our own site cited in Google's AI Overview, and we bring that same conversion-first, data-led rigour to your campaigns.
The Challenge
Wasting Ad Budget Without Clear Results? You're Not Alone — and It's Fixable
Boosting Isn't a Strategy
Hitting "Boost Post" or running an unstructured Google Ads campaign spends money without a funnel behind it. No audience segmentation, no bid strategy, no clear objective — just spend that vanishes without a trail of leads to show for it.
No Conversion Tracking, No Truth
Without a pixel, offline conversion tracking, and proper attribution, you can't tell which click became a lead. You end up optimising for cheap clicks instead of qualified enquiries — and scaling the campaigns that only look like they work.
Warm Leads Left on the Table
Most SG advertisers never set up retargeting. The people who visited your site, watched your video, or abandoned a form are the cheapest to convert — and the majority of businesses let them walk away with no follow-up sequence at all.
What We Deliver
Six Paid Media Pillars That Move Return on Ad Spend
Full-funnel ad campaigns across every major platform — planned, launched, and optimised on data from day one. From audience research and ad creative to bid strategy and conversion tracking, we manage every detail so your budget delivers measurable business results. See our dedicated Google Ads management page, or explore our full digital marketing packages.
Google Search Ads
Keyword targeting, RSA ad copywriting, bid management, and Quality Score optimisation to capture high-intent search traffic the moment SG buyers look for what you sell.
Google Shopping & Performance Max
Product feed setup, Shopping campaigns, and Performance Max across Search, Display, YouTube, and Gmail — Google's full inventory driven by conversion goals and asset groups built for your catalogue.
Meta Ads (Facebook & Instagram)
Audience targeting, creative production, A/B testing, and conversion campaigns that reach your ideal customers across the 4.4 million Singaporeans on Facebook and Instagram.
TikTok & Video Ads
Video ad campaigns, interest-based targeting, and brand awareness at scale on the fastest-growing platforms — built for the native, thumb-stopping formats that perform on TikTok and YouTube.
Retargeting & Remarketing
Pixel setup, custom audiences, lookalike targeting, and cross-platform retargeting funnels that recapture warm leads — the cheapest, highest-converting audience most advertisers ignore.
Conversion Tracking & Reporting
Pixel and offline conversion tracking, ROAS reporting, budget allocation, and continuous refinement. You see cost-per-lead and return on ad spend every month — not vanity metrics.
Why Jraft Creative
Data From Day One — Campaigns Built to Prove Cost Per Lead
Most businesses waste 40–60% of their ad budget on poor targeting, missing conversion tracking, and no retargeting strategy. Our campaigns are built on data from the first dollar — pixel setup, audience segmentation, A/B testing, and real-time bid optimisation — so every dollar works harder. Singapore's digital ad market reached US$1.2 billion in 2025; Google Ads captures high-intent searches at a S$1–S$5 cost-per-click, one of the most cost-efficient lead channels for SMEs.
Tracking Before Spend
We don't launch until conversion tracking is verified end to end — pixel, offline conversions, and attribution. That means we optimise toward real leads and sales, not cheap clicks, from the very first campaign day.
No Lock-In Contracts
You can pause or cancel any time. We recommend running at least three months to gather enough data for meaningful optimisation — but you stay in control of your budget and your ad accounts throughout.
The Right Channel Mix
Google for high intent, Meta for awareness and visual products, TikTok for younger reach. We recommend the mix on your free strategy session and combine ads with SEO, social content, and your website for full-funnel results.
How It Works
From Wasted Spend to a Profitable Campaign
The path from a stalled ad account to campaigns that prove their return runs through five clear stages — and every retainer we run is built to move you along each one.
Strategy Call
Free session — goals, budget and channel mix
Tracking Setup
Pixel, conversions and attribution verified
Campaign Launch
Creative, audiences and bids go live
Optimise
A/B tests and bid tuning against the data
Report & Scale
ROAS reporting, then scale what works
Budget Guidance
What Should You Spend on Ads?
For Singapore SMEs, we recommend starting with S$1,000–S$3,000 per month in ad spend, separate from management fees. This gives campaigns enough data to optimise effectively. Management fees cover strategy, campaign setup, creative production, optimisation, and reporting — while ad spend is paid directly to the platforms (Google, Meta, TikTok) as a separate budget you control. We help you set the right figure based on your goals and industry on a free strategy session. No lock-in contracts.
FAQ
Paid Ads — Questions Answered
How much should I spend on ads?
For Singapore SMEs, we recommend starting with S$1,000–S$3,000 per month in ad spend (separate from management fees). This allows enough data to optimise campaigns effectively. We help you set the right budget based on your goals and industry.
Which ad platform is best for my business?
Google Ads works best for capturing high-intent search traffic. Meta Ads (Facebook and Instagram) are ideal for brand awareness and visual products. TikTok suits younger audiences. We recommend the best mix during our free strategy session.
How quickly will I see results from paid ads?
Unlike SEO, paid ads can drive traffic immediately. However, campaigns typically need 2–4 weeks of data collection and optimisation before reaching peak performance. Most clients see meaningful results within the first month.
Do management fees include the ad spend?
No. Management fees cover strategy, campaign setup, creative production, optimisation, and reporting. Ad spend is paid directly to the platforms (Google, Meta, TikTok) and is a separate budget that you control.
Can I pause or cancel my campaign?
Yes. We have no lock-in contracts. You can pause or cancel campaigns at any time. We recommend running campaigns for at least 3 months to gather enough data for meaningful optimisation and results.
How much does paid ads management cost in Singapore?
Management fees and ad spend are two separate budgets. For Singapore SMEs we recommend starting with S$1,000–S$3,000 per month in ad spend (paid directly to Google, Meta or TikTok — a budget you control), which gives campaigns enough data to optimise effectively. The management fee covers strategy, campaign setup, creative production, optimisation, and reporting, and we scope it to your goals, platforms and workload on a free strategy session rather than forcing you into a one-size-fits-all package. No lock-in contracts.
How do I choose a paid ads agency in Singapore?
Check four things before you commit: results you can verify (case studies, reviews, real cost-per-lead numbers), transparent reporting on ROAS and spend with no vanity metrics, conversion tracking done right — pixel, offline conversions and attribution verified before a dollar is spent — and one in-house team running your account rather than outsourced freelancers. Jraft Creative does all four. Ask for a free audit so you can judge the thinking before you sign anything.
Do you optimise for AI search and getting cited in Google's AI Overview?
Yes. We're a full-service agency, so beyond paid ads we run generative engine optimisation (GEO) — optimising so your business gets recommended and cited inside AI answers across Google's AI Overview, ChatGPT, Gemini and Perplexity. We practise what we sell: Jraft Creative got its own site cited in Google's AI Overview, and we run the same GEO playbook for clients alongside their ad campaigns — here's how.
Ready to Get Started?
Launch Your Ad Campaigns
Book a free consultation and get a complimentary ad strategy. We'll get back to you within 24 hours.