GEO Agency in Singapore

When a customer in Singapore researches a purchase in 2026, they ask twice. Once on Google. Once on ChatGPT, Perplexity, or Gemini. The two queries can return completely different brands. The brands that get cited inside the AI answer are not the same brands that rank on Google — across the audits we run, the overlap is under 20%.

What that means in practice: a clinic ranking position three on Google for "aesthetic clinic Orchard" can get zero mentions when a real prospect asks ChatGPT the same question. The clinics getting cited are smaller, newer, sometimes with worse Google rankings — but with stronger entity definition, denser third-party citations, and content shaped for LLM extraction rather than keyword density.

The owners we talk to keep asking the wrong question. "Why am I not ranking?" is the 2018 question. The 2026 question is: when ChatGPT names three businesses in my category, is one of them mine? Most aren’t checking. Some don’t realise they can check. A handful have checked, seen they’re invisible, and don’t know what to do about it because their SEO agency is still running 2018 playbooks. What to look for in a GEO agency is the opposite: someone running 2026 audits against the LLMs your customers actually use, not someone retro-fitting last decade’s checklist.

There’s a Singapore-specific timing dimension here too. SG has one of the highest AI adoption rates globally — over 60% of the population uses generative AI for research at least monthly. ChatGPT crossed one million weekly active users in Singapore in late 2025. Meanwhile, fewer than 30% of SG SME websites have correctly implemented the schema markup that’s table-stakes for AI citation. The competitive field will tighten as more agencies catch up, but the gap between the SG sites that are doing this work today and the sites that aren’t is the widest it’s likely to be.

If you start GEO now, you compound. If you wait, you catch up.

Most "GEO agencies" in Singapore are SEO agencies that added the term to their service menu in late 2024. The work is different. Here is what Jraft actually ships when you sign an engagement.

01Run the 20-prompt audit before writing anything

We test 20-30 commercial prompts across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and Copilot. For each prompt we log which brands the AI cites, what sources it quotes, what it says about your business if anything, and where your closest three competitors appear. The output is a 12-page baseline. Everything that ships afterwards is justified against this document.

This audit catches the failures that kill AI search programmes early — like the AI describing your business as the wrong category, citing a six-year-old article that no longer reflects what you do, or recommending a competitor by name when asked about you specifically.

02Ship the schema and entity layer first

Schema markup (Organization, Service, FAQPage, Speakable, Person for founders, BreadcrumbList) across every commercial page. llms.txt deployed to the root of your domain — the spec is still evolving but major LLMs honour it and getting it live in 2026 puts you ahead of ~95% of SG sites. Internal linking restructured so AI crawlers can map your service tree in one pass.

This is the layer that’s invisible to your customers and decides whether the AI can even parse you as a business.

03Rewrite content for answer extraction

LLMs cite the page that opens with a definitional sentence, follows with a specific or number, then offers a comparison or condition. We restructure your top commercial pages in that shape — without losing the depth and length Google still rewards. Comparison tables (the kind you’re reading on this page), proper FAQ blocks with schema, and answer-first paragraphs become the quotable units. Same content, both surfaces.

04Build citation density across the sources LLMs trust

This is the long compounding lever. AI models weight Wikipedia, established SG media (Business Times, CNA, The Edge Singapore), industry directories, and genuine review platforms above any single brand domain. We run the outreach programme — earned media positioning, directory cleanup, third-party citation building — over months three through six. Citations land slowly and stay.

The order matters: audit → technical foundation → content rewrite → citation building. Anything that skips a step is selling you the deck.

We publish our fees. A GEO agency that publishes its pricing is also publishing the labour math behind it — which is the point. The SG market range for GEO retainers is currently S$2,500-S$15,000 per month depending on scope and how many AI platforms you’re monitoring. Anything quoted under S$2,000/month is almost always traditional SEO with "AI" or "GEO" added to the package name. Schema implementation done correctly on a 30-page site is 8-12 hours. Answer-engine content is 4-6 hours per page. Citation building takes outreach hours that don’t compress with software.

No lock-in. Month-to-month. If we’re not the right fit by month three, we tell you.

The numbers being thrown around in most AI-search pitches are mostly global. Singapore is its own AI search market with its own dynamics. Here is what we observe across the audits and accounts Jraft runs.

AI search adoption in SG. 60.9% of Singapore consumers use generative AI for research at least monthly (NUS / Microsoft Asia 2025 disclosure). ChatGPT crossed one million weekly active users in Singapore in late 2025. The SG ChatGPT user base is older and more commercial in intent than the global average — heavy use by procurement managers, parents researching education, and patients researching healthcare.

AI citation overlap with Google. Below 20%. The brands AI cites for commercial queries in SG are not the brands ranking page one on Google for the same queries. The two surfaces use different signals and reward different content.

SG-specific citation sources LLMs trust. Wikipedia (English and Mandarin), .gov.sg domains, established SG business media (Business Times, CNA, The Edge Singapore, SBR), Tripadvisor for hospitality, Google reviews above 4.5 stars with detailed text, and category-specific directories (SMA for clinics, MOE-listed centres for education). The trust hierarchy is similar to Google’s but the weights differ — LLMs weight Wikipedia and third-party media higher than Google does.

Schema implementation in SG SME. From the audits we run, fewer than 30% of SG SME sites have FAQPage, Organization, or Service schema correctly implemented. Of those who do, fewer than half have llms.txt deployed. The technical bar to outrank competitors in AI answers is currently lower than it will ever be again.

We run engagements in 90-day cycles with stated deliverables at week 4, week 8, and week 12. You see what we shipped, what it moved, and what the next cycle prioritises.

Week 1-2Kickoff and AI visibility audit

We pull your GA4, Google Search Console, Google Business Profile, and existing schema. We run the 20-30 prompt audit across every major LLM. We benchmark your top three competitors’ AI citation rates. You get a 12-page baseline document with gaps ranked by impact. No content work starts until this is signed off.

Week 3-6Technical foundation

Schema markup ships across all commercial pages (Organization, Service, FAQPage, Speakable, BreadcrumbList). llms.txt deployed to root. Internal linking restructured for crawler clarity. We rewrite the first batch of pages (5 on Essentials, 20 on Growth) for answer extraction. Google’s reindexing typically completes in 2-3 weeks; LLM training updates lag further.

Week 7-10Citation and authority building

Outreach programme begins. Earned media positioning, directory cleanup, third-party citation building. This is the slow compounding layer — most AI citation movement shows up in months four and five from this work, not from the technical foundation. We start it on day one because of the lag, not despite it.

Week 11-13Report, audit, plan the next cycle

First proper citation tracking report across all monitored prompts. Re-run the audit, measure what moved versus baseline, recommend the next 90 days. If something isn’t working, we say so before you ask. The decision at end of cycle one is yours: continue with us, change scope, or walk — we’d rather be the right GEO agency for your business or step aside cleanly than keep a misfit account on the books.

What we need from you: CMS access, GA4, GSC, GBP. One 30-minute kickoff. Monthly reporting and async approvals.

The signals that get a clinic cited by ChatGPT are different from the signals that get an enrichment centre cited. We’ve built vertical-specific programmes for the SG categories with the highest AI search adoption. If you’re in one of these, start there.