Get Your Brand Named Inside ChatGPT, Gemini & AI Mode

GEO is Generative Engine Optimisation — getting your brand cited and recommended inside generative AI answers (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews). SEO targets the 10 blue links on a Google search page. GEO targets the AI-generated answer that increasingly appears above those links. Same business goal, different surfaces. Most GEO work overlaps with modern SEO (schema, content structure, authority) but the optimisation targets and measurement are different.

Every engagement starts with a free discovery call where we map your category, your current AI citation baseline, and the prompts your buyers actually use. From there we scope a programme across the six GEO moves we cover — AI visibility audit, schema and entity layer, answer-first content rewrite, citation and authority building, prompt and share-of-voice monitoring, and (for enterprise) sentiment defence. We also offer the AI Visibility Audit as a standalone SKU if you'd like to start with the baseline before scoping a retainer.

The five with meaningful SG traffic: ChatGPT (largest by user count), Google AI Overviews and Gemini, Perplexity (highest commercial intent), Claude (rising fast in B2B), and Microsoft Copilot. The technical layer — schema, llms.txt, content structure — applies across all five. Where they diverge is authority signals: Perplexity weighs citations heavily, ChatGPT favours Wikipedia, Gemini blends in Google Search ranking.

Technical setup (schema, llms.txt, content restructure) ships in 2-4 weeks. First branded AI citations typically appear within 8-12 weeks. Category citations (e.g. ranking when someone asks "best clinic in Singapore" without your brand name) take 4-6 months and require ongoing authority work. SG-specific citation density takes slightly longer than global benchmarks because AI models lean US/UK.

Yes. Google still drives 60-70% of high-intent commercial search traffic in Singapore. GEO is additive, not a replacement. The work overlaps significantly though — schema, content structure, and authority signals serve both. If your Google rankings are weak we usually recommend a combined SEO + GEO engagement rather than GEO standalone.

No. AI Overviews trigger probabilistically based on query type, user signal, and content authority. We can engineer the conditions that make citation likely — structured data, clear definitions, ranking inside Google's top 10 (the AI Overview pool draws primarily from top results). We report monthly on which of your tracked queries trigger AI Overviews and whether your brand appears. Most clients see first AI Overview citations within 6-10 weeks.

Start by finding out where you stand — an AI visibility audit maps the prompts your buyers use and which brands the AI names today. From there it is a mix of structured data and entity signals so AI can read you clearly, answer-first content that matches how people actually ask, third-party citations and reviews the models trust, and strong Google rankings (AI Overviews pull heavily from the top 10). We know it works because we did it for our own site — Jraft Creative is cited in Google's AI Overview — and we run the same playbook for clients. Here's exactly how we did it.

Pricing depends on your goals, your market, and the scope of work — there's no one-size package. Book a quick consultation and we'll scope exactly what you need and give you a transparent quote.

GEO is new, so ask the questions that separate real practitioners from rebadged SEO. Can they show a business they have actually got cited in AI answers — ideally their own? Do they measure the right thing: your share of AI citations against competitors, not just Google rankings? Do they cover all the engines your buyers use — ChatGPT, Gemini, Perplexity and AI Overviews — not just Google? Jraft Creative got its own site cited in Google's AI Overview and reports citation share monthly.

They overlap and the labels are used loosely. GEO (Generative Engine Optimisation) is the broad practice of getting cited inside AI-generated answers across ChatGPT, Gemini, Perplexity and AI Overviews. AEO (Answer Engine Optimisation) is the narrower craft of structuring content to be the extracted answer — featured snippets, voice results, question-led blocks. AI SEO usually means classic SEO adapted for AI features. In practice they're one job: making your business the thing an AI confidently recommends. We deliver all three under one programme.

Ask it directly. Open ChatGPT (and Gemini, and Perplexity) and type the questions your buyers actually ask — "best clinic in Toa Payoh", "reliable aircon servicing near me" — and see whether your brand is named, and which competitors are named instead. That's your baseline. Our AI Visibility Audit does this systematically across 20–30 prompts and five engines, maps who gets cited, and shows the gaps to close.

Yes — often better than for big brands. AI answers reward clear entities, structured data and consistent authority, not marketing budget. Under 30% of SG SME sites have correct schema, so the technical bar to get cited is the lowest it will ever be. A focused local business can become the named answer for its category and neighbourhood well before larger, slower competitors catch up.

No. Google still drives the majority of high-intent commercial search in Singapore, and AI Overviews draw most of their citations from the top Google results — so strong SEO is a prerequisite for GEO, not a casualty of it. What's changed is that ranking page-one is no longer enough on its own; you also need to be the brand the AI names. The right move is both, run together.

Google's AI Overview is one surface; GEO covers all of them. Appearing in an AI Overview means Google's AI cites you at the top of its results page. GEO also targets ChatGPT, Gemini, Perplexity, Claude and Copilot — where a growing share of Singapore buyers now ask their questions and never touch a Google results page at all. We optimise for AI Overviews and the standalone assistants together.

It depends on where you stand. If your Google rankings are weak, we usually start with combined SEO + GEO, because AI Overviews pull from the top results and much of the technical work serves both. If you already rank well but aren't being named by AI, GEO on its own can move fast. The free discovery call and AI Visibility Audit tell us which — we scope from evidence, not a default package.