Privacy Policy

1. Introduction

Jraft Creative Pte Ltd ("Jraft Creative", "we", "our", or "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at jraftcreative.com, submit a form (including lead forms on social platforms such as Facebook and Instagram), or otherwise engage our services.

We comply with Singapore's Personal Data Protection Act 2012 (PDPA) and its amendments.

2. Information We Collect

We may collect the following personal data:

• Contact information: Name, email address, phone number, and company name — provided when you submit our website contact form, fill out a lead form on Facebook or Instagram (Meta Lead Ads), send us a WhatsApp message, or email us directly.
• Website usage data: Pages visited, time spent on pages, referral source, browser type, device type, and IP address — collected automatically through Google Analytics 4, Google Tag Manager, the Meta Pixel, and the Google Ads conversion tag.
• Advertising identifiers: Click identifiers such as Google Click IDs (GCLID) and Meta Click IDs (fbclid) used to measure ad performance and attribute conversions.
• Communication records: Records of enquiries, project discussions, and correspondence (including WhatsApp conversations).

3. How We Use Your Information

We use your personal data to:

• Respond to your enquiries and provide quotes
• Deliver our services (web design, SEO, paid ads, social media)
• Follow up on leads submitted through our website or through paid ad campaigns on Meta (Facebook/Instagram), Google, TikTok, and LinkedIn
• Send project updates, invoices, and (where you have consented) marketing communications
• Measure the performance of our advertising campaigns and improve our website and services based on usage patterns
• Comply with legal obligations

We do not sell, rent, or trade your personal data to third parties.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to understand how visitors interact with our site and to measure the performance of our advertising. Specifically, we use:

• Google Tag Manager (GTM) — manages the tracking scripts loaded on the site.
• Google Analytics 4 (GA4) — measures website traffic and visitor behaviour.
• Google Ads conversion tag — records conversions (such as form submissions and WhatsApp clicks) attributable to Google Ads campaigns.
• Meta Pixel — records conversions and builds audiences for Facebook and Instagram ad campaigns.

You can disable cookies through your browser settings. Disabling cookies will not affect the core functionality of our website but may limit our ability to measure ad performance.

5. How We Share Your Information

We share your data only with the third-party service providers we rely on to operate our website and deliver our services. None of these parties may use your data to sell or trade it.

• Meta Platforms, Inc. (Facebook, Instagram, WhatsApp, Meta Lead Ads, Meta Pixel) — when you submit a lead form on Facebook or Instagram, interact with our ads, or message us via WhatsApp, your data is processed by Meta. Meta's data practices are governed by their Privacy Policy.
• Google LLC (Google Analytics, Google Ads, Google Tag Manager) — analytics and advertising measurement. Governed by Google's Privacy Policy.
• Cloudflare, Inc. — website hosting, CDN, and security. Governed by Cloudflare's Privacy Policy.
• Email and CRM providers — used to manage enquiries and follow up with leads.

We may also disclose personal data if required by law, court order, or a valid request from a government authority.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Contact form submissions, lead form submissions, and project records are retained for up to 3 years after the last interaction, unless you request earlier deletion.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption (HTTPS) for all data transmission.

8. Your Rights Under PDPA

Under Singapore's PDPA, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate personal data
• Withdraw consent for the collection, use, or disclosure of your data at any time
• Request deletion of your personal data (subject to legal requirements)
• Opt out of marketing communications

To exercise any of these rights — including requesting deletion of your data or revoking consent — contact us at [email protected]. We will respond within 30 days.

9. Children's Privacy

Our services and website are intended for business decision-makers and are not directed at individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it.

10. International Transfers

Some of the service providers we rely on (including Meta, Google, and Cloudflare) operate servers and data centres outside Singapore. When your personal data is transferred outside Singapore, we take reasonable steps to ensure it is protected to a standard comparable to the PDPA, including relying on the contractual safeguards and certifications offered by these providers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. If we make material changes, we will provide a more prominent notice (for example, via the website homepage or email). We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy, want to exercise your rights under the PDPA, or have any data protection concerns, contact our Data Protection Officer at:

Jraft Creative Pte Ltd
60 Paya Lebar Road, Paya Lebar Square
Singapore 409051
Email: [email protected]
Phone: +65 8223 4578