Singapore has more than 1,800 GP clinics, a wall of telemedicine apps, and hospital outpatient teams running paid campaigns against you every day. The clinics holding steady patient volume aren't necessarily delivering better care — they're being seen at the moments that matter, and they're doing it inside MOH's advertising rules.
Clinic Marketing
Marketing for GP & Medical Clinics in Singapore
Built for how SG patients actually find a doctor — Google Maps, GBP, and a clear shortlist. We run the ads, social content and Google Business Profile work that puts your practice in front of patients searching tonight. Every asset MOH-reviewed before it goes live.
The Challenge
The Best Doctor in the Estate Still Loses Patients to the Clinic That's Easier to Find
The Compliance Line
Clinic advertising is governed by MOH rules under the Healthcare Services Act (HCSA) and the Singapore Medical Council ethical code — no superlatives, no outcome claims, no testimonials as endorsements. Generalist agencies don't know these limits, and one careless post creates real regulatory exposure for your practice.
The Validation Step
Before a patient calls, they read your Google reviews, check your hours, scan your doctor credentials, and decide whether you look like a practice they can trust. A thin, abandoned Google Business Profile and a silent social feed quietly send that patient to the clinic that looks more cared-for.
The "Clinic Near Me" Moment
Most clinic demand is local and immediate — "clinic near me", "GP [estate]", "paediatrician [area]" — searched on a phone, often the same day. The GP on the ground floor of the next block wins by geography. If you're not in the map pack and the neighbourhood ads, residents don't know you exist.
What We Deliver
Six Marketing Channels Every Clinic Needs
We build marketing strategies specifically for GP, family and specialist clinics — combining local SEO, AI search optimisation (GEO), paid search, neighbourhood social content, branding, and conversion-focused web design, all reviewed against Singapore's healthcare advertising rules before anything goes live.
SEO & Google Business Profile
Rank for "clinic near me", "GP [estate]" and treatment searches across your real catchment. Actively managed GBP — weekly posts, photo refresh, review responses, accurate holiday hours — so you show up in the local map pack instead of an abandoned listing.
GEO (AI Search Optimisation)
Get cited when patients ask ChatGPT, Gemini, Perplexity or Google AI Mode for "family clinic in [estate]" or "GP open now near me." AI-friendly schema and the same citation playbook we use for our own agency, kept factual and MOH-compliant.
Google & Meta Ads
Search ads on the queries patients type when they need a clinic that day, with the geo-radius tightened to your real catchment — not a Singapore-wide blast. Meta ads layered on for awareness in the same postal codes, with conversion tracking from click to enquiry.
Social Media for Clinics
Doctor introductions, what to expect at a first visit, vaccination schedules, chronic disease and CHAS explainers across Instagram, TikTok and Facebook. Factual, useful content that builds neighbourhood familiarity — no outcome claims, no testimonial-as-results language.
Branding for Clinics
Clinic identity, doctor positioning, and a consistent look across signage, GBP, ads and social — the trust signals that tell a researching patient your practice is established and credible, not a faceless name on a directory listing.
Websites for Clinics
Service pages, doctor profiles, clear hours and location, CHAS and panel information, and a single-step enquiry path — built mobile-first and fast, so the patient who found you on their phone actually books.
Why Jraft Creative
Marketing Built for How SG Patients Actually Choose a Clinic
Most agencies pitching clinics are generalists who don't understand MOH advertising rules or the way Singapore patients pick a doctor. We are the opposite — full-service, compliance-aware, and built around real catchment behaviour: Google Maps, reviews, CHAS and panel eligibility, and the neighbourhood-tight visibility that actually moves new-patient flow.
MOH-Reviewed Before Publish
Every ad, caption and post is checked against MOH advertising rules and the SMC ethical code before it goes live — no superlatives, no outcome claims, no testimonials as endorsements. You build authority without putting your clinic's standing at risk, and the compliance log sits inside your monthly report.
One Agency, All Channels
SEO, GEO, Google Ads, Meta, social, branding and websites under one roof — plus CHAS, Medisave and Mandarin/Malay/Tamil angles handled properly. No coordinating between three vendors; every channel carries the same compliant positioning.
Enquiries, Not Vanity Metrics
We report calls, form fills and enquiries by channel and the cost per enquiry — not likes. One page a month, no lock-in, no 40-slide deck. Clinics stay for the patient pipeline, not because they're trapped in a contract.
The Patient Funnel
How Singapore Patients Actually Choose a Clinic
From the first "clinic near me" search to a regular family doctor, every patient in Singapore moves through the same five stages. We build compliant marketing that shows up at each one — from discovery through to the return visit that builds a loyal patient base.
Discover
Google Maps, "clinic near me", GBP, referral
Validate
Reviews, doctor credentials, hours, CHAS panel
Compare
Shortlist nearby clinics — convenience & trust
Book
Call, WhatsApp, form, or simply walk in
Return
Repeat visits, chronic care, family & referrals
Clinic Marketing Pricing
Plans for Clinics of Every Size
Monthly retainer plans. No lock-in contracts.
Growth Bundle
$2,999 SGD/mo
For solo GP and family practices building consistent new-patient flow.
- Paid ads (Google + Meta)
- 12 social content pieces / month
- Google Business Profile management
- One consolidated monthly report
- MOH-reviewed before every publish
Multi-Doctor
$5,500 SGD/mo
For 2–5 doctor clinics and specialist practices scaling enquiries.
- Everything in the Growth Bundle
- Multi-doctor & specialist content
- Video content production
- Dual-language campaigns (Mandarin / Malay / Tamil)
- Bi-weekly reporting
Group / Specialist
$10,000+ SGD/mo
For specialist clinics and small clinic groups across multiple locations.
- Everything in Multi-Doctor
- KOL doctor content
- Multi-location GBP & per-branch ad geos
- Dedicated account strategist
- Weekly reporting & strategy calls
FAQ
Questions clinic owners actually ask us
Do your clinic ads follow MOH advertising rules?
Yes. Every ad, caption and content piece is reviewed against the MOH Private Hospitals and Medical Clinics Act advertising rules and the Singapore Medical Council ethical code before publication. That means no superlatives like "best clinic", no treatment outcome claims, no patient testimonials phrased as endorsements, and no comparative claims naming other clinics. We share the compliance check inside the monthly report.
What does GP and clinic marketing in Singapore actually cost?
Our Growth Bundle for medical clinics is $2,999 SGD/month, no lock-in. It covers paid ads on Google and Meta, 12 social posts a month, Google Business Profile management, and one consolidated monthly report. Multi-doctor practices or specialist clinics adding video, KOL doctor content or multi-language campaigns typically sit between $5,500 and $10,000/month.
Can you help us compete with HDB-block walk-ins and chain clinics?
Yes. The chain clinics and high-traffic HDB-block GPs aren't winning on medicine, they're winning on convenience and visibility. We close that gap with neighbourhood-level Google Ads, a properly managed GBP that shows up in the local map pack, and social content that gives residents a reason to choose your clinic over the walk-in two blocks away.
Can you handle CHAS, Medisave and MediShield messaging?
Yes. CHAS Blue, Orange, Green and Pioneer/Merdeka Generation eligibility, Medisave-claimable procedures, MediShield Life integration for specialist clinics, and chronic disease management programmes are all common targeting and creative angles. We frame them as factual operational details, which keeps them MOH-compliant — they're patient access information, not promotional claims.
Can you run content in Mandarin, Malay or Tamil?
Yes. For clinics serving HDB estates with strong Mandarin, Malay or Tamil-speaking populations, we run dual-language ad creative and social content. Our copywriter handles English and Mandarin in-house, and we work with vetted Malay and Tamil reviewers for those languages. All non-English content goes through the same MOH-compliance check before publication.
How do we compete with telemedicine apps like Doctor Anywhere or WhiteCoat?
You don't beat telemedicine on convenience — you beat it on the things telemedicine can't do. Same-day in-person appointments, physical examinations, vaccinations, chronic disease monitoring, paediatric care, and continuity with a doctor who knows the family. The marketing job is making those advantages obvious in ads and content. We've found this works better than trying to out-discount the apps on consultation price.
Ready to talk?
Let's look at where your patients are coming from
Tell us your clinic's location, what kind of practice you run, and what your current new-patient mix looks like. We'll come back inside 24 hours with where we'd start.