By the time a Singapore shopper reaches your checkout, they've already opened your store next to Shopee, Lazada, and three competitor tabs — and compared price, shipping, and reviews in seconds. Most online stores are invisible or unconvincing during that window, and the brands winning full-margin orders know exactly why.
Marketing for Online Stores & DTC Brands
Ecommerce Marketing Agency in Singapore
Singapore shoppers price-compare your store against Shopee, Lazada, and a dozen tabs before they ever reach checkout — and most online stores are invisible during that window. We build full-service ecommerce marketing (product SEO, GEO, Google & Meta Ads, IG/TikTok, branding, websites) designed for how Singapore customers actually browse, add to cart, and buy.
The Challenge
The Best Products Are Still Losing Sales to Stores with Better Marketing
The Comparison Tab
Shoppers price-compare your store against Shopee, Lazada, and competitor sites in the same browser session — seconds, not days. If your product page isn't faster, clearer, and more trustworthy than the tab next to it, the add-to-cart happens somewhere else.
The Generic-Marketing Gap
Service-business marketing chases enquiries and form fills. Ecommerce lives or dies on add-to-cart, checkout, and return on ad spend. A generalist agency that's never tuned a product feed, an abandoned-cart flow, or a Performance Max campaign won't move your revenue line.
The Marketplace Margin Trap
Leaning entirely on Shopee and Lazada means paying commission on every order, competing on price beside identical listings, and never owning the customer. The brands compounding profit are building owned DTC channels — SEO, email, social, and a branded store they control.
What We Deliver
Six Marketing Channels Every Online Store Needs
We build marketing strategies specifically for online stores and DTC brands — combining product SEO, AI search optimisation (GEO), Google Shopping and Meta catalogue ads, social commerce, branding, and conversion-focused web design.
SEO for Ecommerce
Rank your product and category pages for the searches that end in a purchase. Product schema, optimised collection pages, and buyer-intent keywords so customers find your SKUs in Google instead of a marketplace listing.
GEO (AI Search Optimisation)
Get your store cited when shoppers ask ChatGPT, Gemini, Perplexity, or Google AI Mode for "best place to buy X in Singapore." The same AI-citation playbook we've used for our own agency, applied to your catalogue.
Google & Meta Ads
Google Shopping and Performance Max plus Meta catalogue and retargeting ads — driven by a clean product feed and GA4 ecommerce tracking. We optimise to return on ad spend and recovered carts, not impressions.
Social & Social Commerce
Product-discovery Reels, TikTok demos, and shoppable Instagram and Facebook content. Built for how Singapore shoppers find, save, and buy products straight from the feed — with creative made to stop the scroll.
Branding for Ecommerce
The brand system that lifts you out of price-only comparisons against marketplace clones. Logo, palette, packaging direction, and product-photo style so customers choose you — and pay full margin to do it.
Ecommerce Websites
The store that closes the sale. Fast product pages, PayNow and GrabPay checkout, mobile-first design, and a streamlined cart flow that turns the traffic from every other channel into completed orders.
Why Jraft Creative
Marketing Built for How Online Shoppers Actually Buy
Most agencies pitching online stores are service-business generalists. They produce nice-looking decks and bill retainers without ever connecting a product feed, recovering an abandoned cart, or tracking a single order back to a campaign. We are the opposite — full-service, revenue-led, and built around the ecommerce buyer journey from product discovery through to repeat purchase. We work across DTC brands, Shopify and WooCommerce stores, and marketplace sellers building owned channels.
Product & Catalogue Storytelling
Ecommerce is a visual, scroll-stopping category. We treat your products, packaging, and customer results as the marketing assets they are — shot lists, format-by-format reformatting, and integration into a conversion-focused product page.
One Agency, All Channels
Product SEO, GEO, Google Shopping, Meta catalogue, IG, TikTok, branding, websites — under one roof. No coordinating between three vendors. Every channel shares one product feed, one brand, and one source of revenue truth.
Revenue, Not Vanity Metrics
We measure orders, return on ad spend, and recovered carts — not impressions. GA4 ecommerce tracking and conversion attribution prove which click became which add-to-cart became which paid order. The only numbers that move profit.
The Customer Funnel
How Online Shoppers Actually Buy
From first scroll to loyal repeat customer, every online shopper in Singapore moves through the same five stages. We build marketing campaigns that show up at each one — from product discovery through to referral.
Discover
SEO, GEO, Shopping ads, IG & TikTok
Consider
Product pages, reviews, retargeting
Purchase
Checkout, PayNow/GrabPay, cart recovery
Repeat
Email & SMS flows, post-purchase upsell
Refer
Reviews, UGC & word of mouth
Ecommerce Marketing Pricing
Plans for Stores of Every Size
Monthly retainer plans. No lock-in contracts.
Essential
$3,000 SGD/mo
For new and single-catalogue online stores building visibility.
- Single-channel focus (product SEO or paid social)
- Google Shopping feed setup
- Review & reputation setup
- 4 pieces of product content/month
- Monthly revenue & ROAS report
Growth
$5,500 SGD/mo
For scaling DTC brands growing revenue across channels.
- Product SEO + Google Shopping/PMax + Meta + IG/TikTok
- Retargeting & abandoned-cart flows
- GA4 ecommerce & conversion tracking
- Product & collection content production
- Bi-weekly reporting
Enterprise
$10,000+ SGD/mo
For high-volume, multi-SKU retailers and multi-market stores.
- Full 6-channel coverage
- Dedicated strategist
- Product & lifestyle video for Reels & TikTok
- Brand refresh & marketplace-to-DTC migration
- Weekly reporting & strategy calls
FAQ
Ecommerce Marketing — Questions Answered
How much does ecommerce marketing cost in Singapore?
Ecommerce marketing in Singapore starts at S$3,000 per month for essential single-channel work (typically product SEO or paid social). Growth packages at S$5,500/month combine product SEO, Google Shopping/Performance Max, Meta catalogue ads, and IG/TikTok with retargeting and abandoned-cart flows. Enterprise packages at S$10,000+/month add product and lifestyle video, brand refresh, marketplace-to-DTC migration, and a dedicated strategist for high-volume multi-SKU retailers. New single-catalogue stores typically start at Essential; scaling DTC brands need the Growth tier minimum.
Which marketing channels work best for online stores in Singapore?
Six channels in priority order for most online stores: (1) product and category SEO so customers find your SKUs in Google, (2) GEO (AI search optimisation) so your store is cited when shoppers ask ChatGPT, Gemini, or Perplexity for product recommendations, (3) Google Shopping/Performance Max and Meta catalogue ads for high-intent and prospecting traffic, (4) Instagram and TikTok for product discovery and social commerce, (5) branding so you compete on more than price, (6) a fast, conversion-optimised store that turns clicks into checkouts. We build cross-channel plans based on your catalogue, margins, and platform.
Do you work with Shopify and WooCommerce stores?
Yes. We run marketing for stores on Shopify, WooCommerce, Magento, and custom platforms. We connect your product feed to Google Merchant Center and Meta catalogue, set up GA4 ecommerce and conversion tracking, and build SEO, ads, social, and email flows around your existing stack. If your current platform is holding back conversion or speed, we also build and migrate stores through our ecommerce website service — but you don't need to rebuild to start marketing with us.
How long before ecommerce marketing increases revenue?
Google Shopping and Meta catalogue ads can drive add-to-cart and checkout activity within the first 7-14 days once the feed and tracking are live. Social content and retargeting compound over 8-12 weeks. Product and category SEO plus GEO typically show ranking and AI-citation improvements within 3-6 months. Most ecommerce clients see a meaningful lift in revenue and return on ad spend within the first 60 days of a full-service campaign — provided product pages, pricing, and fulfilment are competitive enough to convert the traffic we send.
Should I sell on marketplaces like Shopee and Lazada or build my own DTC store?
Both, but with intent. Marketplaces like Shopee and Lazada give you reach and built-in trust, but you pay commission on every order, compete on price next to identical listings, and never own the customer relationship or data. A direct-to-consumer (DTC) store keeps full margin, lets you build a brand, capture email and remarketing audiences, and drive repeat purchases. We typically use marketplaces for discovery and volume while building owned channels — SEO, email, social, and a branded store — so your highest-margin, highest-loyalty revenue isn't dependent on a platform that can change its rules overnight.
Ready to Grow Your Store?
Let Us Grow Your Online Revenue
Book a free consultation and tell us about your store — your products, your platform, your margins, your current marketing. We'll get back to you within 24 hours with a tailored, channel-by-channel ecommerce marketing plan.