Built for how SG legal clients actually find a lawyer — they search a practice area, read, then shortlist one firm. We run the website, the paid ads and the content that puts you in front of people looking for representation now. Every asset reviewed against the Legal Profession (Professional Conduct) Rules 2015 before it goes live.
The Problem
When someone in Singapore needs a lawyer, they rarely start with a name — they start with a problem. "Divorce lawyer Singapore." "Conveyancing for HDB resale." "What to do after a workplace injury." They search, read a few firms, and shortlist the one that explains things clearly and feels trustworthy. The firms winning those enquiries aren't always the best advocates — they're the ones a client can actually find, understand, and trust before the first call.
Here's what we usually find when we audit a solo practitioner or boutique firm's marketing:
Your firm appears as one line in a legal directory or a search-portal list, next to a dozen others with the same template blurb. A client comparing firms tonight has nothing to tell you apart — no clear practice-area page, no plain-English explanation of how you'd handle their matter. The work that builds that distinction is exactly the work most firms never get to.
The large firms run firm-wide brand presence and sit at the top of broad searches. As a solo practitioner or boutique, you can't out-spend them — but you can out-specialise them. Tighter practice-area focus, sharper content, and ads aimed at the exact intent you actually want, where a generalist budget gets diluted.
"Best divorce lawyer in Singapore." "98% success rate." "We win more than [named firm]." Each of those can run into the Legal Profession (Professional Conduct) Rules 2015 — nothing false or misleading, no advertising of success rates, no disparaging comparisons with other lawyers. We've seen DIY legal ads where the headline alone is a problem. We review every asset before it publishes so it doesn't become one.
What we deliver
A practice-area site that turns search traffic into real enquiries — a clear page per practice area, lawyer profiles, and enquiry capture that works on mobile.
Google + Meta on high-intent legal searches — "divorce lawyer Singapore", "conveyancing lawyer Singapore", "corporate lawyer Singapore" — every ad Publicity-Rules reviewed.
Legal explainers and thought-leadership that build authority within the Rules — plain-English content that earns trust before the first call.
Who this is for
You run your own practice or a two-to-three-lawyer firm. You handle the matters and the business, and marketing is the thing that keeps getting pushed to next quarter. You want a steady flow of enquiries coming to your name and your firm — not whatever a directory sends you when you happen to be near the top.
You specialise — family, conveyancing, criminal, corporate, employment or IP — and you do it well. Generalist marketing wastes your budget. We aim everything at the exact intent your area attracts, with content that proves you actually know the work, so the right clients find the right specialist.
You're leaving a larger firm or starting fresh. New name, new website, new presence, and a network that needs to know where you've gone. We handle the launch end-to-end and run the Publicity-Rules review across every starter asset before it goes live.
Not sure which one is you? That's exactly what the first call is for.
Book Your ConsultationHow it works
You walk us through your practice areas, your firm's stage (solo, boutique or launching), where enquiries come from today, and the matters you most want more of. We tell you which of the three services to start with. No deck, no sales pressure.
Website wireframes (if applicable), ad accounts, conversion tracking, content plan, and a Legal Profession (Professional Conduct) Rules 2015 review of every starter asset. Ads typically go live by day 10. Website usually goes live in 2–3 weeks.
Ads optimised weekly, content shipped on schedule, practice-area pages kept current, monthly call and monthly report with the compliance check included. No lock-in. Leave at the end of any month, no penalty.
FAQ
Yes. Every ad, page, caption and content piece is checked against the Legal Profession (Professional Conduct) Rules 2015 before it goes live. That means nothing false, misleading, deceptive or inaccurate; no advertising of success rates; no claims of expertise we can't justify; no comparisons that disparage other lawyers' fees or service; no client information that would breach confidentiality; and nothing that amounts to touting or improper soliciting. We share the compliance check inside the monthly report.
Referrals are excellent, but they're capped by the size of your network and you don't control the timing. When someone is referred to you, they almost always search your name and your firm before they call — and increasingly people search the practice area first ("divorce lawyer Singapore", "employment lawyer Singapore") and shortlist whoever they find and trust. A clear website, a presence on the searches that matter, and consistent content mean referrals land somewhere credible and that you also pick up enquiries your network was never going to send you.
It depends on which mix you start with. A solo practitioner or very small firm kicking off with a practice-area website and a starter Google + Meta budget typically sits between $2,500 and $4,000/month all-in. Firms adding consistent content, thought-leadership and retargeting usually run between $4,500 and $8,000/month. We scope and quote each engagement after a 30-minute call — no fixed package pushed onto you.
Yes — this is where most of the leverage sits. We build a page per practice area and run search ads against the exact intent: "divorce lawyer Singapore", "conveyancing lawyer Singapore", "corporate lawyer Singapore", "criminal lawyer Singapore", "probate lawyer Singapore". Someone typing those is actively looking for representation now. If you specialise in one or two areas, we concentrate the budget there rather than spreading it thin across everything.
Yes — a new-firm launch is one of the more common engagements we run. Firm name and logo lockup, a website with your practice-area pages and lawyer profiles, email and contact details, the right credential and admission details displayed correctly, ad accounts and tracking set up, and a launch content plan so your network knows where you've gone. We run the Publicity-Rules review across the launch assets before anything publishes. Most launches go live cleanly in 2–3 weeks.
Yes. Plain-English explainers on the questions clients actually search ("what happens at the first divorce hearing", "how conveyancing works for a HDB resale"), articles and short-form video, and thought-leadership that positions you as the lawyer who knows the area. Content is where authority is built within the Rules — we keep it accurate, avoid anything that reads as a guarantee of outcome, and don't use client matters in a way that breaches confidentiality. All scripts and drafts go through the same Publicity-Rules check as the ads.
Next step
30 minutes on the phone, no slide deck, no obligation. You'll leave with a clearer view of which of the three services to start with and whether we're the right team to run it.
Ready to talk?
Tell us your practice areas, whether you're solo, boutique or launching a new firm, and what your enquiry flow looks like today. We'll come back inside 24 hours with where we'd start — and what we'd review against the Publicity Rules first.