Marketing for Law Firms in Singapore

Yes. Every ad, page, caption and content piece is checked against the Legal Profession (Professional Conduct) Rules 2015 before it goes live. That means nothing false, misleading, deceptive or inaccurate; no advertising of success rates; no claims of expertise we can't justify; no comparisons that disparage other lawyers' fees or service; no client information that would breach confidentiality; and nothing that amounts to touting or improper soliciting. We share the compliance check inside the monthly report.

Referrals are excellent, but they're capped by the size of your network and you don't control the timing. When someone is referred to you, they almost always search your name and your firm before they call — and increasingly people search the practice area first ("divorce lawyer Singapore", "employment lawyer Singapore") and shortlist whoever they find and trust. A clear website, a presence on the searches that matter, and consistent content mean referrals land somewhere credible and that you also pick up enquiries your network was never going to send you.

Pricing depends on your goals, your market, and the scope of work — there's no one-size package. Book a quick consultation and we'll scope exactly what you need and give you a transparent quote.

Yes — this is where most of the leverage sits. We build a page per practice area and run search ads against the exact intent: "divorce lawyer Singapore", "conveyancing lawyer Singapore", "corporate lawyer Singapore", "criminal lawyer Singapore", "probate lawyer Singapore". Someone typing those is actively looking for representation now. If you specialise in one or two areas, we concentrate the budget there rather than spreading it thin across everything.

Yes — a new-firm launch is one of the more common engagements we run. Firm name and logo lockup, a website with your practice-area pages and lawyer profiles, email and contact details, the right credential and admission details displayed correctly, ad accounts and tracking set up, and a launch content plan so your network knows where you've gone. We run the Publicity-Rules review across the launch assets before anything publishes. Most launches go live cleanly in 2–3 weeks.

Yes. Plain-English explainers on the questions clients actually search ("what happens at the first divorce hearing", "how conveyancing works for a HDB resale"), articles and short-form video, and thought-leadership that positions you as the lawyer who knows the area. Content is where authority is built within the Rules — we keep it accurate, avoid anything that reads as a guarantee of outcome, and don't use client matters in a way that breaches confidentiality. All scripts and drafts go through the same Publicity-Rules check as the ads.