Word of mouth arrives on its own schedule — and rarely from the estates where you still have places to fill.
Preschool Advertising Agency
Advertising for Preschools in Singapore
A parent searching 'preschool near me' or 'childcare Punggol' is deciding where to visit this week. We build and manage Google and Facebook campaigns for preschools that reach parents in your catchment — driving open-house registrations, centre tours, and enrolment enquiries.
The Challenge
Parents Compare Centres Online Before They Ever Call
Parents Decide in One Search
A parent types "childcare near me" and shortlists whoever appears first and answers fastest. A centre with no ads simply isn't on that list.
Broad Reach Wastes Budget
Boosting a post to "parents in Singapore" buys reach across the island from families who will never drive to your estate every morning.
Open Houses Run Under-Filled
An event announced only to your existing parents draws the families already enrolled — not the new ones who could take your empty places.
What We Deliver
Six Pillars of Preschool Advertising
We run Google Search and Facebook and Instagram together — search to catch parents already looking, social to reach the right families nearby before they start. Pair it with a preschool website that turns clicks into enquiries, preschool SEO for organic visibility, and preschool social media for the full picture.
Google Search Campaigns
Ads on the searches that mean intent — "preschool near me", "childcare Punggol", "kindergarten Sengkang" — so you appear the moment a parent starts looking.
Facebook & Instagram Targeting
We reach parents by child age and neighbourhood — Tampines, Jurong, Woodlands, Bishan, Ang Mo Kio — with photo and video creative that shows your centre.
Tour & Enquiry Lead Ads
Lead forms and click-to-WhatsApp that let a parent enquire or ask for a centre tour in one tap, without leaving the feed or the search page.
Open-House & Enrolment Windows
Dedicated campaigns timed to your open house and intake windows, with a registration page and reminders that build attendance towards the date.
Catchment Retargeting
Parents rarely enquire on the first visit. We bring back those who viewed your page or invite, kept to a radius around your premises.
Conversion Tracking
GCLID on Google and the Meta pixel on social tie every enquiry back to the ad that made it, so budget follows the campaigns that produce tours.
Why Jraft Creative
A Paid-Media Team That Knows Preschool Enrolment
We run education marketing in Singapore across preschools and early-childhood centres, so we build to the parent decision — first search, centre tour, signed enrolment form. If you're weighing where to put budget first, our guide on Google Ads vs Meta ads in Singapore walks through how the two channels pull their weight.
We Plan Around Intake Windows
Enquiries spike before term intakes and open houses. We scale budget into those windows and hold a lower baseline through quieter months.
Catchment-Led Targeting
Spend stays tight to the estates that realistically feed your centre, not spread thin across the island where clicks look cheap but never enrol.
Tracked to the Enquiry
We report cost per centre-tour enquiry, not cost per click. Your media budget goes straight to Google and Meta, never marked up.
The Enrolment Funnel
Where Paid Ads Fit the Parent Journey
Parents move through the same five stages before a child starts. Paid advertising owns the two highest-intent moments — Discover, when a parent first searches, and Enquire, when a retargeted ad brings a shortlister back to book a tour.
Discover
Search or social ad meets the first look for a centre
Validate
Programme, ECDA licence, photos, parent reviews
Compare
Shortlist centres within travel distance
Enquire
Retargeting brings shortlisters back to book a tour
Enrol
Visit, enrol for the term, renew & refer
FAQ
Preschool Advertising — Questions Answered
How much does preschool advertising cost in Singapore?
It depends on how many centres you run, which neighbourhoods you draw from, and how competitive your catchment is — there's no single package. Estates like Bishan or Tampines can be more contested than newer HDB towns, and Google search clicks price differently from Meta reach. Book a consultation and we'll scope your catchment and give you a transparent quote.
Should my preschool run Google Ads or Facebook and Instagram ads?
They do different jobs, and most preschools benefit from both. Google Search captures parents already looking — "preschool near me", "childcare Punggol", "kindergarten Sengkang". Facebook and Instagram reach parents of the right child age inside your catchment who aren't searching yet, which is where open-house invitations and centre-tour lead ads perform. We usually run search for intent and Meta for reach and retargeting.
How do you promote a preschool open house with ads?
We build a dedicated open-house campaign in the weeks before the date — Google search ads for parents actively looking, plus Facebook and Instagram event and lead ads targeted by child age and neighbourhood. A registration page captures RSVPs, and we retarget parents who viewed the invite but didn't register so the room fills closer to the day.
How do you track enquiries and enrolments from ads?
We set up conversion tracking for enquiry forms, lead-form submissions, and click-to-WhatsApp taps, using GCLID on the Google side and the Meta pixel on the social side, so every enquiry ties back to the exact keyword or ad that produced it. The number we report on is cost per centre-tour enquiry, and where your admin process allows, which campaigns move an enquiry through to an enrolment.
Can ads reach parents only in my preschool's neighbourhood?
Yes. Parents choose a centre by travel time, so we target a tight radius around your premises and the estates that feed it — Punggol, Sengkang, Tampines, Jurong, Woodlands, Bishan, Ang Mo Kio, or wherever you sit. On Meta we layer parent and child-age targeting on top of the radius, and we can build lookalike audiences from your existing parent list to find similar families nearby.
Fill Your Classrooms
Get a Free Preschool Advertising Strategy Session
Book a free consultation and we'll review your current enrolment pipeline, look at competitor advertising in your estate, and map the Google and Meta campaigns that reach parents near your centre. We'll get back to you within 24 hours.