Built for how SG buyers actually find a property — search, scroll, then shortlist one agent. We run the website, the paid ads and the social content that puts you in front of buyers, sellers and tenants searching tonight. Every asset CEA-compliance reviewed before it goes live.
The Problem
There are 36,816 CEA-registered active salespersons in Singapore (CEA Industry Statistics, 1 January 2026). Every one of them has a PropertyGuru profile, a 99.co profile, and the same template "professional, dedicated, results-driven" intro line. The agents winning consistent buyer and seller mandates aren't necessarily the best closers — they're the ones a buyer can actually find, remember, and trust before the first WhatsApp.
Here's what we usually find when we audit a solo agent or small team's marketing:
Your PropertyGuru and 99.co profile is identical in shape to every other agent's. Same headshot crop, same agency logo, same generic blurb. A buyer scrolling ten listings tonight has zero reason to remember you tomorrow. Personal-brand marketing fixes that — but most agents never build any.
PropNex, ERA, Huttons and OrangeTee run firm-wide brand campaigns. As a solo agent or small team, you can't out-spend them — but you can out-specialise them. Tighter geo, sharper niche, content that proves you actually know the estate.
"Top 1% agent." "Guaranteed sale in 30 days." "Better than [named competitor]." All three break CEA practice guidelines. We've audited agent ad accounts where every third creative is non-compliant. One CEA complaint and the campaign comes down.
What we deliver
A personal-brand site that converts buyer traffic into shortlist enquiries, not a generic PropertyGuru profile.
Meta + Google Ads targeted to buyers searching tonight in your neighbourhood, every ad CEA-reviewed.
Listings, market reports, and short-form video that builds authority while you sleep.
Who this is for
You're licensed under one of the chain agencies (PropNex, ERA, Huttons, OrangeTee, Realstar Premier, etc.) but the brand campaign isn't your brand campaign — it's the agency's. You want lead flow that comes to your name, not the firm's call centre.
You run a small division or pod inside a larger agency, or an independent team. One shared website, one ad account, one social content engine — leads routed by area or speciality. Most teams at this size don't have a dedicated marketer; we sit in that seat.
You don't sell everything in every estate — you specialise. Good Class Bungalows, expat condo rentals, new launch units, en-bloc consolidation. Niche-tight marketing outperforms generalist marketing here, and that's where we want to be.
Not sure which one is you? That's exactly what the first call is for.
Get a Free QuoteHow it works
You walk us through your CEA registration, the estates you cover, your buyer-vs-seller mix, current portal spend, and what your past 12 months of closings looked like. We tell you which of the three services to start with. No deck, no sales pressure.
Website wireframes (if applicable), ad accounts, conversion tracking, content plan, CEA-compliance review of every starter asset. Ads typically go live by day 10. Website usually goes live in 2–3 weeks.
Ads optimised weekly, content shipped on schedule, listings updated as you close and pick up new ones, monthly call and monthly report. No lock-in. Leave at the end of any month, no penalty.
FAQ
Yes. Every ad, caption, listing description and content piece is checked against the Council for Estate Agencies advertising rules and the Practice Guidelines on Advertising before it goes live. No false guarantees, no "best agent in [area]" superlatives, no naming or comparing to other agents, no testimonials phrased as outcome guarantees, and your CEA registration number and agency licence display correctly on every asset that requires it. We share the compliance check inside the monthly report.
Because the portals own the relationship, not you. Every buyer who taps your listing is shown ten other agents on the same page. You pay per listing, the platform keeps the data, and the day you stop paying, you disappear. A personal-brand site, paid search on your name and area, and a consistent social presence give you somewhere buyers can find you outside the portals — and somewhere your past clients can refer warm leads to.
It depends on which mix you start with. A solo agent kicking off with a personal-brand site and a starter Google + Meta ad budget typically sits between $2,500 and $4,000/month all-in. Agents adding consistent short-form video, area guide content and retargeting usually run between $4,500 and $8,000/month. We scope and quote each engagement after a 30-minute call — no fixed package pushed onto you.
Yes. Geo-targeting on Google and Meta lets us run ads to people in a defined radius around a specific HDB town, condo cluster, or planning area. We pair that with keyword targeting — "condo for sale District 9", "HDB resale Punggol", "landed Bukit Timah" — so the ad shows for the right person in the right area. If you specialise in one or two estates, the geo work is where most of the leverage sits.
Yes — this is one of the more common engagements we run. New CEA agency licence number, new agency logo lockup, new email and contact details across the website, social channels and ad accounts, redirects from the old domain if you had one, and a launch content plan so your network knows where you've moved. Most rebrands go live cleanly in 2–3 weeks.
Yes. Property buyers and renters scroll TikTok and Reels constantly — listing walkthroughs, neighbourhood tours, market-report explainers and "a day in the life of an agent" content all perform well when the cadence is consistent. We script, shoot direction (or remote-direct if you film yourself), edit, caption and publish. All scripts go through the same CEA-compliance check as the ads.
Next step
30 minutes on the phone, no slide deck, no obligation. You'll leave with a clearer view of which of the three services to start with and whether we're the right team to run it.
Ready to talk?
Tell us your CEA number, the estates you cover, your current PropertyGuru / 99.co spend, and what your buyer-vs-seller mix looks like. We'll come back inside 24 hours with where we'd start.
