Primary surface
AI SEO Services in Singapore
Ask ChatGPT for the best aesthetic clinic in Orchard. It names three. None of them are yours. Now check Google — you rank fourth on page two. Same business, two search surfaces, zero visibility on either. AI SEO is what closes that gap — the same structured-data, citation-density, entity-clarity work running across every search engine your customers actually use. We do both layers, ship them on the same content, and measure both in the same monthly report.
The Challenge
Most Singapore SMEs are running 2018 SEO on 2026 search behaviour
Three years ago, ranking on Google was the whole game. Today, your customer searches twice — once on Google, once inside ChatGPT, Gemini, or Perplexity — before they decide who to call. The agencies still selling "SEO packages" built around backlinks and keyword density are optimising for half the surface.
The gap is bigger than most owners realise. Google's AI Overviews now appear on roughly 30-48% of commercial searches in Singapore — the percentage varies week to week as Google tunes the rollout, but the direction is one way. When the AI Overview triggers, organic click-through on the blue links below it drops by 50-60%. You still rank, you just don't get clicked. The traffic disappears into a generated summary that names three brands. If your brand isn't one of the three, you're invisible to that searcher even if you were position one a month ago.
Meanwhile, the brands AI cites are not the brands ranking on Google's first page. The overlap is below 20%. Different signals, different content shapes, different decision logic. ChatGPT doesn't care about your DA-58 backlink profile. It cares whether your business has structured data telling it what you do, whether third-party sources have written about you in language an AI model trusts, and whether your content answers the specific question being asked in two paragraphs an LLM can extract.
What this looks like on the ground in Singapore: clinics ranking page-one for "aesthetic clinic Orchard" who don't appear in any AI answer for the same query. Tuition centres with a strong Google Business Profile who get zero ChatGPT mentions when a parent asks for PSLE help in Punggol. F&B brands cited by Perplexity for the wrong cuisine because the AI's source material is six years old.
If you recognise your own brand in any of those, the problem isn't your SEO. It's that you've only been doing half the work.
What We Deliver
How Jraft runs AI SEO — the four moves that actually move citation rate
AI SEO isn't a buzzword retainer to us. The work is concrete, repeatable, and ships on the same content as your traditional SEO. Here's what a Jraft AI SEO engagement actually does month one through month six.
01Run the dual-surface audit before writing anything
We test 20-30 commercial prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews, and SGE. We log which competitors get cited, which sources the AI quotes, and what gaps in your entity data are causing the AI to skip you or describe you incorrectly. The same audit benchmarks your top-three competitors so we know what the gap actually is — not what it feels like.
This is the document that drives the next ninety days. No content gets written before we have it.
02Ship the technical layer in weeks one through three
Schema markup (Organization, Service, FAQPage, Speakable, BreadcrumbList) on every commercial page. An llms.txt file at the root of your domain that tells ChatGPT, Claude, Perplexity, and Gemini which content is canonical and which to ignore. Internal linking restructured so the AI crawlers can map your service tree in one pass instead of guessing.
This is the layer most SG agencies still skip. It’s also the layer that unlocks every other move.
03Rewrite content for answer extraction, not just keyword matching
AI models cite the page that answers the question in the first three sentences, with a defined entity in sentence one, a number or specific in sentence two, and a comparison or condition in sentence three. We rewrite your top commercial pages in that shape — without losing the keyword density and length that Google still wants. Comparison tables (the kind you're reading on this page), FAQ blocks with proper schema, and definitional opening paragraphs make your content quotable by both surfaces.
04Build the citation density LLMs actually trust
AI models weight third-party authority differently from Google. Wikipedia, trusted local media (Business Times, CNA, The Edge Singapore), genuine review platforms, and industry directories carry more weight per mention than your home page. We build the citation programme — outreach, PR positioning, directory cleanup — over months three through six. This is the slow compounding layer. It’s also the one that locks in your AI visibility against new entrants.
The pattern: audit, technical foundation, content rewrite, authority building. In that order. Anything that skips a step is selling you the deck, not the work.
AI SEO vs Traditional SEO
AI SEO vs Traditional SEO — the operator’s comparison
The two disciplines overlap in technical foundation. They diverge in what they reward, how they measure, and what wins the click. This is the comparison we walk new clients through in the first hour of every engagement.
What you compete for
Ranking signals
Content shape that wins
Refresh cadence
Measurement
Time to first result
What “winning” looks like at 90 days
Cost in SG (monthly retainer)
Biggest risk if done badly
Want the full breakdown of when each one wins, what the 70/30 starting allocation looks like, and how to pick an agency that does both honestly? Read the full essay — AI SEO vs Traditional SEO: A 2026 Singapore Guide (companion essay, shipping late May 2026).
AI SEO Pricing
AI SEO pricing — published, not pitched
Most Singapore agencies hide their AI SEO pricing behind a "request a quote" form. We publish ours. The numbers below are real, are what we charge, and reflect the hours the work actually takes.
If the work below is cheaper somewhere else in Singapore, ask what’s being cut. Schema implementation done properly takes 8–12 hours on a 30-page site. Answer-engine content takes 4–6 hours per page including the rewrite, schema, and validation. Citation building takes outreach hours that don’t compress. Anything quoted under S$2,000/month is almost always traditional SEO with "AI" in the package name.
Essentials
For businesses starting their AI search visibility journey.
- AI visibility audit & baseline
- Schema markup implementation
- Content optimisation (5 pages/mo)
- llms.txt setup & maintenance
- Monthly AI visibility report
- Quarterly strategy review
Growth
For businesses ready to dominate both Google and AI search.
- Everything in Essentials
- Content optimisation (20 pages/mo)
- Authority building & directory registrations
- Answer Engine content creation
- Bi-weekly reporting with competitor benchmarks
- Dedicated AI SEO strategist
- Content freshness programme
Enterprise
Full-service AI search domination across all platforms.
- Everything in Growth
- Multi-platform defensive monitoring
- Wikipedia presence strategy
- Weekly strategy calls & real-time dashboard
- Custom prompt monitoring (50+ prompts daily)
- Sentiment defence & crisis alerts
No lock-in. Month-to-month. If we’re not the right fit by month three, we tell you.
SG Benchmarks
What Singapore AI search actually looks like right now
Most AI SEO numbers in circulation are global. SG is its own search market, with its own adoption curve and its own competitive field. Here’s what we see across the accounts and audits Jraft runs in 2026.
AI Overview trigger rate. Across the SG SME commercial queries we monitor weekly, Google AI Overviews now trigger on between 30% and 48% of high-intent searches. The variance is by category — healthcare and education trigger higher (45%+), F&B and retail lower (25-30%). When the AI Overview triggers, organic CTR on positions 1-3 drops by 50-61% depending on whether the AI Overview includes a direct link to your site.
ChatGPT in Singapore. ChatGPT has crossed one million weekly active users in Singapore (OpenAI public disclosure, late 2025). The intent profile is heavily commercial — research before purchase — and conversion rate from ChatGPT-referred traffic runs 3-5x baseline organic in the GA4 data we’ve reviewed. The implication: a smaller traffic source punches well above its weight in revenue.
Citation overlap between Google and LLMs. Below 20%. This is the number nobody in the SG agency market is publishing yet. The brands AI cites for "best aesthetic clinic in Singapore" are not the brands ranking page one on Google for the same query. Two surfaces, two competitive games.
Schema implementation in the SG SME market. From the audits we’ve run, fewer than 30% of SG SME websites have FAQPage, Organization, or Service schema correctly implemented. The technical bar to outrank competitors in AI answers is, right now, lower than it will ever be again.
Our Process
What a 90-day Jraft AI SEO engagement actually looks like
We don’t sell open-ended retainers. Every engagement runs in a 90-day cycle with stated deliverables at week 4, week 8, and week 12. You see what we shipped, what it moved, and what the next cycle prioritises.
Week 1-2Kickoff and audit
We pull your GA4, Google Search Console, and Google Business Profile. We run the AI visibility audit across 20-30 prompts on every major LLM. We benchmark your top three competitors. You get a 12-page baseline document with the gaps ranked by impact. No work starts before this is signed off.
Week 3-6Technical foundation
Schema markup ships on all commercial pages. llms.txt deployed to root. Internal linking restructured. We rewrite the first batch of pages (5 on Essentials, 20 on Growth) for answer extraction. The Google indexing pass typically completes within 2-3 weeks of deploy.
Week 7-10Authority and citation building
We start the outreach programme. Directory cleanup, third-party citation building, PR positioning. This is the slow layer — most of the AI citation movement shows up in month four or five from this work, not from the technical foundation. Important to start it on day one even though it lags.
Week 11-13Report, audit, plan the next 90
First proper citation tracking report. We re-run the audit, measure what moved, recommend the next cycle’s priorities. If something isn’t working, we say so before you ask.
What we need from you: access to your CMS, GA4, GSC, and GBP. One 30-minute kickoff call. After that, monthly reporting and async approvals.
FAQ
AI SEO Questions Answered
What is AI SEO and how is it different from traditional SEO?
Traditional SEO gets you ranked on Google's blue links. AI SEO gets you cited and recommended inside AI answers — Google's AI Overviews, ChatGPT, Gemini, Perplexity, and Claude. The same searcher now asks Google AND ChatGPT before deciding. AI SEO covers both: schema markup for AI parsers, llms.txt for crawler permissions, answer-engine content structure, and authority signals AI models trust (Wikipedia citations, real reviews, third-party mentions). It overlaps with traditional SEO but adds five new technical and content layers.
How much does AI SEO cost per month in Singapore?
Our AI SEO plans start at S$3,000/month for GEO Essentials (audit, schema, 5 pages/month content optimisation, llms.txt setup, monthly reporting). GEO Growth is S$5,000/month — 20 pages/month plus authority building and a dedicated strategist. GEO Enterprise is S$10,000/month — defensive monitoring, Wikipedia strategy, weekly calls, 50+ prompt monitoring. Pricing reflects the actual hours: schema work, answer-engine content, and tracking inside ChatGPT/Gemini/Perplexity all take real human time. Cheaper packages exist locally but most are repackaged traditional SEO with "AI" in the name.
How long until I see AI SEO results?
Schema and llms.txt changes can be indexed by Google within 2-4 weeks. Appearing inside ChatGPT or Perplexity answers for your brand takes longer — typically 8-16 weeks for branded queries, 4-6 months for category queries (e.g. "best aesthetic clinic in Orchard"). AI models update their training data and live retrieval indexes on different cycles. We track first AI citation within 90 days as our baseline KPI. If you're not seeing branded mentions in ChatGPT by month 4, something is wrong with the strategy or the content.
Will AI SEO replace traditional Google SEO?
No, and anyone telling you otherwise is selling you something. Google still drives the majority of high-intent search traffic in Singapore. AI Overviews now appear above the blue links on ~30% of commercial queries (and rising), but the click still goes to a website. ChatGPT is growing fast — over 1 million weekly users in SG — but it's an additional layer, not a replacement. The right strategy bridges both. We optimise for traditional rankings AND for citation inside AI answers using the same content.
Which AI search engines should I optimise for?
For Singapore: Google's AI Overviews and SGE (highest traffic impact), ChatGPT (highest user growth), Perplexity (highest commercial intent — researchers and B2B buyers use it heavily), and Google Gemini. Claude and Microsoft Copilot are smaller in SG but rising. We optimise across all five because the content and schema work is largely shared. The differentiator is which platforms you track citations on — Enterprise plans include monitoring 50+ branded and category prompts across all major AI engines.
How do I know if ChatGPT or Gemini is recommending my business?
You ask. Literally — type your brand name plus your service into ChatGPT, Gemini, Perplexity, and SGE one by one. Note what each says about you, what sources it cites, and whether competitors come up first. We run this audit as part of every GEO Essentials engagement and benchmark monthly. Tools like Profound and Otterly track this at scale, but a manual audit is enough to start. If your brand isn't mentioned at all, that's the gap we close.
Do I need to rebuild my website for AI SEO?
Usually no. Most AI SEO work is additive — schema markup added to existing pages, llms.txt added to your root domain, content restructured for answer-engine parsing (clear Q&A blocks, definitional first sentences, named entities tagged correctly). If your site is on a modern platform (Webflow, Astro, WordPress, Shopify), we work with what you have. If your site is on a closed CMS where we can't inject schema, that's a different conversation — sometimes a partial rebuild is faster than fighting the platform.
Is AI SEO worth it for a small Singapore business?
Depends on your category. If you sell to consumers researching online — clinics, restaurants, professional services, gyms, F&B, retail — yes, because your customers are already asking AI for recommendations. If you sell B2B or to walk-in foot traffic with low online research, it's lower priority. Honest gut check: ask three of your existing customers if they've used ChatGPT to research a purchase in the last month. If two say yes, you need to be there. If they all say no, focus on traditional SEO first.
What's llms.txt and do I need it?
llms.txt is a file you place at yourbrand.com/llms.txt that tells AI crawlers (ChatGPT, Gemini, Perplexity, Claude) which content on your site is highest-priority for them to index and cite. It's the AI-era equivalent of sitemap.xml. We set this up in week 1 of any GEO engagement. The spec is still evolving (Anthropic proposed it in late 2024) but major AI companies have committed to honouring it. Implementing now puts you ahead of 95% of Singapore websites.
How do you measure AI SEO success?
Four metrics: (1) AI citation count — how many times your brand appears in ChatGPT/Gemini/Perplexity/SGE answers for your tracked prompts; (2) share of voice — your citation rate vs your top 3 competitors; (3) AI-referred traffic — visits from chatgpt.com, perplexity.ai, gemini.google.com (visible in GA4); (4) brand prompt accuracy — when someone asks ChatGPT "what does [your brand] do", does it answer correctly. We report monthly on Essentials, bi-weekly on Growth, weekly on Enterprise.
Can you guarantee my business will be recommended by ChatGPT?
No, and avoid any agency that does. AI models are probabilistic — the same prompt can return different answers across sessions. What we can guarantee: technical setup (schema, llms.txt, optimised content), monthly tracking of citation rates, and the same content/authority signals that the brands currently being recommended in your category use. After 90-120 days, if you're not showing up for branded prompts, we audit and adjust. Most clients see first branded citations within 8-12 weeks.
What industries are best for AI SEO in Singapore?
Categories where customers research before purchase. Healthcare (aesthetic clinics, dental, TCM, mental health), education (preschools, tuition, enrichment), professional services (law, accounting, financial advisory), F&B (restaurants with destination intent), and B2B SaaS see the highest AI search engagement. Walk-in retail and impulse-purchase categories see less benefit. We've shipped AI SEO for clinics, education centres, and SaaS — the pattern is clear: longer purchase consideration = bigger AI SEO upside.
Get the audit
See where your brand stands across every AI surface — and which competitor is being recommended instead
We'll run the same 20-30 prompt audit we use for paying clients across ChatGPT, Gemini, Perplexity, and Google AI Overviews. You'll get a 1-page snapshot showing which prompts your brand appears in, which competitors appear instead, and the three highest-impact gaps to close. Same week turnaround. No call required unless you want one.
