2.5 billion people use AI Overviews. Are you in the answer?

Most Singapore businesses have no idea whether AI recommends them. They've never opened ChatGPT, Gemini, or Perplexity and tested what happens when someone asks for a recommendation in their industry. The result is a blind spot that grows more expensive every month as AI adoption accelerates. As we explain in our guide on why AI search matters for Singapore businesses, if you haven't tested your AI visibility, the honest answer is: you probably don't have any.

AI visibility is fundamentally different from Google visibility. There's no "page two" of ChatGPT — your brand is either named in the answer or it's absent entirely. The overlap between Google rankings and AI citations sits below 20%, which means your SEO investment alone isn't protecting you. Businesses ranking #1 on Google are routinely absent from AI recommendations because AI platforms evaluate completely different signals: entity clarity, structured data quality, third-party authority, and content freshness.

Singapore has the second highest AI adoption rate globally at 60.9%. Consumers here are already using ChatGPT and Gemini to find restaurants, agencies, accountants, and service providers. AI recommendations convert at 4.4x the rate of traditional search clicks because users trust the curated answer. Businesses that measure and optimise their AI visibility now will compound that advantage as AI usage continues to grow. Those that wait will find themselves competing for a shrinking share of traditional search traffic. A dedicated GEO agency can help you close the gap.

Before investing in AI visibility, you need to know where you stand. Here's a practical self-assessment you can run in 15 minutes.

1. Test ChatGPT — Ask "best [your industry] in Singapore" and "recommend [your service] near [your area]." Record whether your brand appears.
2. Test Gemini — Repeat the same prompts in Google Gemini. Compare results with ChatGPT — different platforms often recommend different brands.
3. Test Perplexity — Perplexity uses real-time web search. If your brand appears here but not in ChatGPT, you have strong web signals but weak training data presence.
4. Check Google AI Overviews — Search your target keywords on Google. Does an AI Overview appear? Is your brand cited in it?
5. Benchmark competitors — For each prompt, note which 3-4 brands AI recommends instead of yours. These are your direct AI competitors.
6. Score yourself — Count how many prompts out of 10 return your brand. 0-2: critical visibility gap. 3-5: moderate gap. 6-8: good foundation. 9-10: strong AI presence.

0-2 Prompts (Critical Gap)

AI doesn't know your brand exists. You likely lack structured data, have minimal third-party mentions, and no llms.txt. Start with a professional AI visibility audit and schema markup implementation.

3-5 Prompts (Moderate Gap)

AI recognises your brand on some platforms but not consistently. You probably have decent web presence but weak entity data or inconsistent information across sources. Focus on schema optimisation and directory consistency.

6-8 Prompts (Good Foundation)

Your brand appears in AI answers regularly. The focus now is expanding coverage to more prompts, strengthening authority signals, and monitoring competitor movements. A GEO Growth plan will compound your advantage.

9-10 Prompts (Strong Presence)

Your brand is well-established in AI recommendations. Focus on defensive monitoring, content freshness, and maintaining share of voice as competitors enter the space.

AI visibility isn't a single metric — it's your brand's presence across ChatGPT, Gemini, Perplexity, AI Overviews, and Copilot. We audit, measure, and systematically improve your visibility on every platform that matters, using strategies tailored to how each AI model selects brands to recommend.

Pair AI visibility with our SEO services to cover both traditional and AI search, or combine with paid ads and social media for full-funnel brand presence.

Visibility only counts if you can put a number on it. We measure four things and track each against a baseline set on day one, so you can see whether AI names you more this month than last.

• Presence. The share of your buyer prompts where an AI mentions your brand at all, across ChatGPT, Gemini, Perplexity, and AI Overviews.
• Prominence. Whether you're named first, buried mid-answer, or cited as the linked source the AI sends the click to.
• Share of voice. Your citation count against the competitors the AI names alongside you — the podium is only three or four deep.
• Accuracy. Whether the AI describes your service and location correctly, because a citation that gets you wrong costs you.

Turning those numbers into a plan we run for you is our AI search optimisation service.

We don't just optimise for one AI platform and hope the rest follow. Our approach covers every major AI model with platform-specific strategies, cross-platform measurement, and clear metrics that show exactly how your brand's AI visibility is improving.